Review kingbk83 1/5 · Apr 1, 2024
Atari Establishes Itself As The Kings of the World with This Smash Hit
Atari Corporation, the brainchild of engineering wunderkinds Nolan Bushnell and Ted Dabney, has long been the leading name, not just in video games, but in Silicon Valley. So much so, Hollywood wanted a piece of the video game craze, with Warner Communications acquiring the game maker themselves in 1975. What a smart move by Warner, who alongside Apple, Google, Meta, …
Atari Corporation, the brainchild of engineering wunderkinds Nolan Bushnell and Ted Dabney, has long been the leading name, not just in video games, but in Silicon Valley. So much so, Hollywood wanted a piece of the video game craze, with Warner Communications acquiring the game maker themselves in 1975. What a smart move by Warner, who alongside Apple, Google, Meta, Microsoft and Amazon, rule the tech sphere.
The game that changed it all was ET. New Atari CEO Ray Kassar, in his infinite wisdom, assigned the exciting project to rising game designer Howard Scott Warshaw. He gave Warshaw a tight deadline, but promised him a nice all expenses paid vacation for his trouble, so Warshaw went down to Los Angeles to meet with the big cheese himself, Steven Spielberg.
From that meeting, Warshaw created an instant classic, a game unlike anything released on the 2600. The challenge, the gameplay, the story, all of it made the 2600 the item for Christmas 1982. And it only grew from there. Later, Nintendo, a small toy company in Japan, agreed to license their Famicom to Atari, as the Atari Advanced Video System, which sold boatloads during the mid to late 80s. Suddenly, besides Bugs Bunny, Superman and Batman, Warner now had characters like Super Mario and Link under their roof. The stock surged, and new consoles rolled out every generation, better than the one before. Howard Scott Warshaw, as we all know, is a game design legend, and Atari remains the leader in the gaming industry. Not bad for a company founded by a former Mormon who enjoyed pipe smoking and hot tub meetings.
My next review will be on the Sony Walkman 24, from those geniuses over in Tokyo. Wonder why they've never gotten into the video game space...