To promote their browser game Kingdom of Loathing, some of its developers put together a Choose-Your-Own-Adventure 'zine to distribute at the San Diego Comic Convention July 20-23rd 2006 and give its patrons a taste of the game's whimsical stickman artwork and distinctly bent sense of humour, what with the absurd character classes (disco bandit?) and the economy based on (sculptable) meat products. Obsessive fans being what they are, not long after the convention the real-world version of the game found itself converted back to an electronic format with the blessing and authorization of its creators.